Design Thinking - 1006 Words

Case report---Design Thinking and Innovation at Apple Qi YU Q1. Why has Apple been so successful? What do you attribute it to? For several years, Apple has been ranked as the most innovative company in the world, but how it has achieved such success remains mysterious because of the company s obsession with secrecy. Now researchers and business men have found more about its success. According to the case, the main reasons are showed as following. Product: 1. Technology innovation Computers, music players, smartphones, etc are major products at Apple. In this field, technology is the first consideration. Constant innovation keeps Apple as the pioneer; otherwise, it cannot even exist. â€Å"Think differently†, is always what stuff†¦show more content†¦Ã¢â‚¬Å"†¦the best way is to design software at Apple is with the customer, which is now called participatory design.† Interactive customer involvement in the design process guarantees that the products meet the expectations from customers. They create their â€Å"beautiful products† for their customers. Moreover, the most successful point is that Apple educate and cultivate the customers, and when Apple has been culture internationally, it has obtained success in business and society. Distribution channels 4. Distribution channels Apple has hundreds of Apple Stores worldwide. Although Dell succeeded with Internet sales, Apple chooses â€Å"brick store† but not â€Å"click store†. Dell’s pattern cuts down cost and improves the profits accordingly in short term, however, it also makes Dell lose potential consumers. In the other way, the Retail stores bring Apple more customers; â€Å"foot traffic† attracts curious customers to step into the store and try the products; in this way, Apple can be more accessible. Apple also builds flagship stores in major cities of each country, these stores act as a place for experiment marketing. Execution and Leadership 5. Excellence in Execution and Leadership A good founder and leader is always the reason for success. Steve Jobs and Apple seem like interchangeable terms. Jobs insists his idea and ways to manage his business. His ability, confidence, sensibility and innovative thinking contribute toShow MoreRelatedDesign Thinking And The Design Essay1110 Words   |  5 Pagesthe design students are encouraged to keep personal blogs such as Tumblr and WordPress as it is a great way of receiving feedback and a great way of development. On the other hand, through share inspiration it allows the individuals to get started with some ideas.[6] From all these sources, developing a broader understanding, how things have transformed. Design thinking has become a way of problem solving for a wide range of companies. Tim Brown, CEO and President of IDEO, Design thinking is aRead MoreDesign Thinking4621 Words   |  19 PagesDESIGN THINKING Summative Assignment DSM5A1 – Graeme Campbell Lorenzo Robuschi S00607430 05/12/2014 Define the Concept of Design Thinking Design Thinking The global corporate world is engaged in the continuous process of searching for ways in which it can improve its performance. As businesses become more and more competitive with each other, employers and business managers have to continually seek ways by means of which they can improve their performance and developRead MoreDesign Thinking Paper1539 Words   |  7 PagesRunning Head: DESIGN THINKING PAPER Design Thinking Paper Week 7 Assignment Lucia Bastian John F. Kennedy University August 16th, 2010 DESIGN THINKING PAPER Abstract This paper is to define â€Å"Design Thinking† and explain how it can be used by organizations to improve their level of innovation in product development and service delivery. It further describes some examples of how organizations that continuously use design thinking proved to be very successful and talks about their principles andRead More Design Thinking Essay examples1197 Words   |  5 PagesDesign thinking is a process for practical, creative resolution of problems or issues that looks for an improved future result. It is the essential ability to combine empathy, creativity and rationality to meet user needs and drive business success. Unlike analytical thinking, design thinking is a creative process based around the building up of ideas. There are no judgments early on the design thinking (Simon, 1969, p. 55). Design thinking includes imagination and reason, a combination of convergentRead MoreDesigning An Article On Design Thinking Essay1419 Words   |  6 PagesDe sign Thinking I have been researching about Design Thinking and the vital role that reinterpretation plays in the design process and reviews. Moreover, to discover more information, I used the library, Google Scholar and ACM Digital Library and various magazines, blogs and articles. I used speech marks on the phrase â€Å"Design Thinking† before entering it on the search engines. The purpose of this is to ensure I discover appropriate information. I have selected the book Design Studies by CatherineRead MoreDesign Thinking And Project Management866 Words   |  4 PagesDesign Thinking and Project Management Manage product teams which is incorporated usability and design methodologies into the design The business world is rapidly changing where design is changing. Design thinking works is not just visual design. Introduction to the design and project management Design thinking is enormously increasing in the organizations. Most leading organizations like Apple, Coca-Cola, IBM, GE, Nike are helping the project managers to build strong knowledge on design, thinkingRead MoreDesign, Thinking and Innovation at Apple1387 Words   |  6 Pagesand philosophy. In Apple, employees think that they can change the world and bring completely new values to the customers by design and innovation. They not only want to deliver these new values in a simple way, but also want to provide the customers with functionalities and features they need and that are competitive. Apple is capable of applying simplicity to the design and innovation of their products and at the same time considering customers needs. While living this vision and philosophyRead MoreIterative Process Of Design Thinking Essay2111 Words   |  9 Pages1. What does an â€Å"iterative process† mean in the context of design thinking? Iterative process in design thinking is defined as method of designing various products where it undergoes number of tests and analyzed constantly to make a product that is flawless before the product is released into the market. It is a cyclic process of prototyping, testing, analyzing and refining the product or process. On the basis of the results found in this process necessary and changes are made accordingly. ProductsRead MoreDesign Thinking And The Developmental Program Essay1955 Words   |  8 PagesA. Introduction Organizations with design thinking can collect data at all organizational levels of their organizations through their choice of methods, at both regular time periods and on an ongoing basis to find the necessary information. â€Å"Such a strategy can eliminate unnecessary relationships; register inputs from the external environment accurately (i.e. more avenues of direct communication to the environment with less filtering) and create more opportunities for autonomous information for gatheringRead MoreDesign Thinking and Innovation at Apple1000 Words   |  4 Pagesimpact personal computing will have on individuals once they were able to see how beneficial the personal computers could be. It was essential these machines were highly user friendly. Apple achieved this by incorporating simplicity in the product design internally: by attending to the minutest detail in the product, evaluating whether a part or feature is really required, adopting new technologies, and externally: explo ring different materials and approaches, enhancing customer experience by creating