Wednesday, May 6, 2020
Toyland (Spielzeugland) Free Essays
Toyland is a drama film about guilt, responsibility, truth, and lies also, discuss the events that happen at world war and Nazi Germany a thriller that depicts the Racism between Jews and Aryan is directed by Jochen A. Freydank. Heinrich Meißners a child, six years old, and he lives with his mother, lead his love of piano to go to a Jewish family house ( the Silberstein), they are neighbors and friends to take a piano lesson with his friend David every day secretly. We will write a custom essay sample on Toyland (Spielzeugland) or any similar topic only for you Order Now Deportation order Silbersteinââ¬â¢s family and all Jewish Family to a concentration camp are approaching. The mother is lying to her son about the Silbersteins family that they will go on the journey soon. Heinrich insists to his friend David and their family to Toyland; the mother still refused to go with them. But at the same time, Heinrich doesnââ¬â¢t want to let his friend go without him. By chance, Heinrich sees Mr. Silberstein tell him a secret that he would like to go with them to Toyland. At night Heinrich embraces his bag cached under quilt, his mother comes to see if he sleep or still awake she surprise by the existence of the bag, and his mother began to scare him that there were big monsters in the Toyland. In the morning, her son is found missing from his room she goes outside to be surprised that the Silbersteins family they are not in the apartment also, to begin to feel fear on her son Heinrich, begins to search for Heinrich and she asked everyone about her son. The long journey of research with her missing son; then she finds a police officer to tell him about her son, but he told her they took only the jews to the train station and she goes to the train station and believes that she will see his son. The search continues until the last moment before the train with the Silbersteins on it must leave. She encounters ridicule from Gestapo officers after she explains her situation because they think that she is Jewish, However after she shows her papers that prove that she is Aryan, they accept her story about Heinrich and assist in searching for him. When the train doors are opened, Marianne calls out to Heinrich. The crowd moves apart, and Marianne sees a boy she believes he is Heinrich hugging the Silbersteins, but instead it is David. A flashback shows that when the Silbersteins were taken away on the bus, Heinrich was not allowed to join them. Marianne recognizes that Heinrich is not with them, but ââ¬â to save his life ââ¬â calls out to David as though he is Heinrich. The Silbersteins let their son go with Marianne, and all continue the ruse that David is Heinrich. David returns to the Meißners home where he is lives with Heinrich until they become old together. How to cite Toyland (Spielzeugland), Papers
Child Centered Play Therapy free essay sample
Within the experiment a host of 20 school-aged children were to be used with 10 variables being boys and 10 variables being girls. All variables used were between 7 14 years of age. The second methodà selected a survey was a written questionnaire that would be distributed by a physicianââ¬â¢s office that treats children with ADHD. The written questionnaire would consist of a host of questions pertaining to children and their current treatments of ADHD. Introduction What is ADHD? ADHD is ââ¬â Attention Deficit Hyperactivity Disorder -, a disorder that can be prevalent in children as well as adults. ADHD is known as an emotional amp; behavioral disorder with hyperactivity. According to Golden (2009), ADHD Attention Deficit Hyperactivity Disorder is the most common emotional, cognitive, and behavioral disorder treated in youth (p. 325). Ehrlich and Schroeder (2004), argues ADHD is characterized by a short attention span and impulsive behavior (p. 292). Furthermore, Borg (2009) found that ADHD effects 3 to 5 percent of school-aged children, the majority of children effected are boys (p. We will write a custom essay sample on Child Centered Play Therapy or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 325). Furthermore, the CDC (2011) argues that the state of Delaware has the highest prevalent ADHD cases with 14. 1% of children suffering from ADHD state wide while Arizona and Idaho have the lowest prevalent cases of ADHD in the United States (p. 1). Most children diagnosed with ADHD are receiving medication to treat ADHD. According to Noteworthy Briefs from the Field (2009), recent prevalence rates suggest that 7. 8% (4. million) of American children have been diagnosed with attention-deficit hyperactivity disorder (ADHD), with 56% of affected children receiving ADHD medication (p. 17). The rationale for the research of this paper is to determine if Child Centered Play Therapy (CCPT) can be used as a significant treatment option for children suffering from ADHD. Most children communicate through play. Given that most psychologists and psychiatrist consider ADHD as a social disorder, CCPT should indeed be considered an effective treatment option for children 10 years of age and younger suffering from ADHD. Child Centered Play Therapy or CCPT is when the adults respond to the childââ¬â¢s over-all choice of play in order to help the understanding to the child and increase the attention of the child to their behavior issues as well as their emotions. According to Schottelkorb and Ray (2009), ââ¬Å"Play therapy developed out of the realization that traditional talk forms of counseling did not seem to be effective with young children due to their developmental levels and capabilities. Children under the age of 10 have not developed cognitive and verbal abilities to participate fully in talk forms of counseling and insisted their natural form of communication occurs through playâ⬠(p. 1). Furthermore, Smenyak (2011), found since children respond to verbal and non-verbal interactions with adults, in CCPT the roles are reversed where now the adults respond to the childââ¬â¢s over-all choice of play to ensure communication of understanding to the child and to increase the awareness of the child to their behavior and emotions; therefore, bringing a larger meaning to the play (p. 1). The problem with treating the ADHD child with psycho-stimulants ââ¬â the drugs used to treat most psychological disorders such as ADHD ââ¬â is that most of these psycho-stimulants used to treat ADHD have many side effects that can be very bothersome to the ADHD child; therefore, psychologists and psychiatrists sometimes use CCPT as a treatment option of ADHD because CCPT is a more natural remedy then its counterpart ââ¬â psycho-stimulants and although CCPT has side-effects as well as psycho-stimulants, the side-effects of CCPT are positive and not negative as the side-effects of psycho-stimulants can sometimes be.
Tuesday, May 5, 2020
Strategic Human Resource Management Sample [Question/Answers]
Questions: 1. Explain the importance of strategic human resource management in organisations. 2. Assess the purpose of strategic human resource management activities in an organisation. 3. Evaluate the contribution of strategic human resource management to the achievement of an organisation's objectives. 4. Analyse the business factors that underpin human resource planning in an organisation. 5.Assess the human resource requirements in a given situation. 6.Develop a human resources plan for an organisation. 7.Critically evaluate how a human resources plan can contribute to meeting an organization's objectives. 8.Explain the purpose of human resource management policies in organisations. 9.Analyse the impact of regulatory requirements on human resource policies in an organisation. 10.Analyse the impact of an organisational structure on the management of human resources . 11.Analyse the impact of an organisational culture on the management of human resources. 12.Examine how the effectiveness of human resources management is monitored in an organisation. 13.Make justified recommendations to improve the effectiveness of human resources management in an organisation. Answers: Ensure the success of your business through effective human resource strategies Human resources are like natural resources; they're often buried deep. You have to go looking for them, they're not just lying around on the surface. You have to create the circumstances where they show themselves. -Ken Robinson This quote speaks a lot about the importance, relevance, need and inherent requirement to strengthen and modulate the human resource management which is the ingredient for a successful business or organization. Strategic HRM lies in the heart of the company to define the plans and goals of the organization achieved by the means of human capital which is a major source of competitive advantage and with the help of a systematic approach (Schuler, 2008) to define objectives. The approach is based over long term issues and some of the macro concerns like quality, values, commitment, and such issues. Strategic human resource management is a task of toil requiring thinking ahead and planning in advance (Bratton, 2007) to match up the goals of the company with the needs of the employees. It is hardly notices, but development of the employees is the key factor of concern of strategic HRM practices. The stress and focus of strategic human resource management is based over emphasizing the code of ethics of an organization, philanthropy (Jackson, 1995), improving quality of life of employees, managing of social impetus of business decisions (Golding, 2010) etc. The study will focus upon two models of HRM namely, Storeys hard and Soft HRM and Best Practice Model. The hard and soft HRM are distinguished as hard HRM lays its focus over costs included by human resources whereas soft HRM is all about all the human related aspects of management. Hard HRM have task focused attitude with a highly defined job description, low span of training, consistent work design, hierarchical structure and no career progression for the employees. Soft HRM on the other hand is people focused with high skill and diverse workforce, bigger picture in descriptions, shared culture, career development, flexible approach (Truss, 1997). On the other hand, the best practice model it is observed that best practices are added onto previous performances to create some new strategies. It is based on universalism (Marchington, 2000) aiming at high performance. The elements of this model are job security, selective hiring, narrow status differentiation, high wages for high performances, decentralization and team work. Great vision without having great people is irrelevant and impossible. It is really essential for an organization to invest time and resources in human resource management as it is the key for sustaining of the business. The objectives of human resource management are to motivate the employees to work in the direction of organizational goals. The department makes sure that there is an integrated group for organizational effectiveness which is creating opportunities for growth by the means of training and development. The role and goal of HRM is to employ the required skills and to enhance the employees satisfaction and the essence of self actualization. The human resource management is responsible for creating a sense of belongingness and team spirit to uphold high level of morality and human relations. Human resource management have organizational, social, professional and corporate significance that is exerted in the company. A framework for human resource management can be well explained with the help of this formalized diagram in which every task is summarized in terms of inputs, processing and outputs for the organization. HRM is an amalgamation of mission of the company, internal forces, external factors, technology, conceptual development, code of ethics, information management, career management, governance, employment and such issues (Schuler, 1993). This diagram is an informal way of understanding the framework for human resource management blending the essence of all the aspects of functioning. The purpose of strategic human resource development is to construct a philosophical framework for strategically focused people. The strategic human resource development adds on strategic and critical thinking to the organization therefore, is required for fueling up the operational aspect of the organization. It is the engine to take the organization onto a next level by integrating business with the growth conditions by aligning the employees towards specific business requirements. The purpose of its inclusion is to analyze the scope of threats and opportunities and to control the activities for organizational objectives. It is the ladder to minimize adverse conditions, to effectively allocate resources and time, to encourage forward thinking and for a great degree of discipline. Therefore, strategic human management is the core of a company to pave the path for success and overall development. The purpose of strategic human resource management is to imbibe in some breakthrough idea s within the organization and handle the dynamic changes in the competitive environment in an efficient and effective manner. Another purpose of strategic human resource management is to make the HRM department competent with the present trends of the market and create higher level of job satisfaction among the employees. It reengineers the organizational processes and manage the change in the industry with well implemented strategies. SHRM is a way to align the business with its objectives. The organizational objectives can be closely related with all the management issues within the organization and SHRM is a key component for formulating strategies for training and development, employee acquisition, compliance management, project management, quality and cost control management. The primary goal of SHRM is to translate the strategies of the business to make them into priorities of human resource. British Airways HR Report There were a myriad of challenges that were faced by British Airways that have brought a sense of urgency to check and control the human resource management of the largest organization of UK. There was a loss of momentum because of recession, mergers, employee turnovers, loss of senior managers (Colling, 1995), and such issues. Human capital management solution should be chosen for recruitment process to experience a full momentum of response and result. It is required to focus over the training programs putting people first and managing people first (Merkert, 2012) for significant human resource management. Individual learning in human resource is to achieve a pool of competencies in every individual employee. An appraisal scheme or reward system should be devised for British Airways to motivate the employees for consistent service. HR plan for merger of British Airways and Iberia The merger was a blend of cultures, trends and styles of two different regions which could have led to enormous bundles of problems and challenges for both the organizations. It is likely to have various human resource problems like employee turnover, lacking expectations, strained relationships, dysfunctional teams and more. Cultural mismatch was the greatest of all the challenges which should have been mitigated towards a mutual benefit. There is a need to check the cultural mismatch issues and become prepared for it. These issues revolve around power distance between the top management and the employees, uncertainty avoidance in terms of risks, individualism versus collectivism, time orientation, masculinity etc. With some of the huge, remarkable and noteworthy gaps between the cultures and values of Iberia and UK, it is essential to map the cultures to a common set goal and value system so as to avoid any kind of discrepancy and conflict. Cultures should be driven down by the path of Top Management Team abbreviated as TMT. Communication, trust and security should be maintained within the organization going in the pace with workplace flexibility. There must be provisions of arranging training workshops to believe in innovation and effectiveness of the strategies. It is required for both of the companies to respect for both of the cultures and to pay regard to the human side of the enterprises. In this situation of a merger, the human resource department helps people to manage and control the challenges as the process unfolds. It fills up the gap between the cultures of an organization by neutralizing the overall work culture of the place. SHRM smoothens out the transition process for the employees by helping them overcome their fears. Human resource communicates the role requirements to employees and make them permeate the new structure of the organization. Reviewing Human Resource Management Ranging from small business to huge conglomerates, human resource management is the catalyst for successful trajectory of any organization. It plays a strategic key role in formulating the strategies of a company and to control the employee centered activities of the company. Human resource management is not a stand alone department in the organization but, is related with every other feature of the company. Each of the strategies, operations, functions, management goes in compliance with human resource department. There are some of the business factors relating the human resource planning that affect them in the company. Political aspects have an external impact on the organization and economic impacts in the society guide the strategic human resource management. The shape of the current economy is a business domain that modulates the course of strategic human resource development. The demographics of workforce and different compensation packages have a close relation with the focal point of human resource development. The technological revolutions have modulated the consumers viewpoint and finally business factors relating them. Impact of organizational structure on HRM The structure of the organization have an essential role to play in management of HRM. There are basically two key schools of thought in which an organizational structure which is based over resource based theory which in which resources and the effective utilization of those resources forms competitive advantage for the company and other one soft HRM in which product differentiation and the cost leadership are the keys for success. In the former school of thought HRM is placed at the center or the heart of the organization and in the latter part, it is regarded as a general business strategy (Huselid, 1997). In a structure for the organization which has its mission focused around people and employees, human resource department is the most refined and dignified department of the company. Departmentalization in an organizational structure should foster interrelation of all the departments including HRM to be able to make sure that there is a collaboration of human resource department with every other section of the company. Decision making power if handled with human resource manager would be a profitable strategy because if the internal employees or stakeholders of a company are effectively managed and are in line of order then every output is systematic and as per the requirements. There is a requirements of flexible structure within the organization to be able to incorporate the dynamicity of the market in context with recruitment, training, development, performance, sustainability, retention and satisfaction (Delaney, 1996), all covered in human resource management. The organization must have a small size or in other words limited span of control so as to have an individual attention over the employees. There must be scalar chain of command as another structure which is rigid and complex, will lead to confusions in the management of human resource. A flat or a hierarchical structure in the organization is best foe germinating the values in human resource dep artment and for its smooth and efficient functioning. Impact of organizational culture on HRM HR policies of an organization having a positive workplace culture and climate are likely to be fully embraced within the organizational mission and SMART goals. The socio cultural environment of the organization affects the work culture and finally the employees catering to human resources. Culture and human resource management are intertwined with each other as corporate culture is itself a past managed (Cox, 1991) by the human resource management. It is a control and exchange mechanism to monitor the response of the workers and employees towards policies of the companies so as to plan the retention policies. A healthy culture with open communication is likely to be employee oriented raising the contentment and satisfaction of the employees and encourage them to perform better for a mutual growth. The corporate culture is the catalyst to monitor and control the behavior of the employees by instilling values (Ferris, 1998) and beliefs of the company and therefore, part of the role o f human resource management is handled by taking care of the culture of the company. An organizational culture that is based over creativity and innovation is most likely to produce practices of rewards, acknowledgements, training, team work and such features in the human resource management. Culture is regarded as an antecedent for the strategic human resource management as a flexible culture is a key for a competitive environment of the human resource management department. New recruits tend to focus more upon the culture of the organization and then become a part of it. Therefore, recruitment, selection, training, relationship and every other domain of HRM is guided by the culture of the organization. Effectiveness of human resource management The effectiveness of human resource management can be measured and analyzed in both qualitative and quantitative methods. For a quantitative analysis, HRM can be combined with business metrics to set some of the KPIs and assign some threshold for the employees performance (Becker, 1996) to be measured at the end of a cycle and evaluate the effectiveness of the human resource management in the organization. The quantitative methodology also focuses upon the effectiveness of HRM in relation with competitors and suggest steps to improve the policies and strategies. The breadth, depth and meaning of workforce data, analytics and benchmarks can be evaluated to build upon effectiveness of HRM. For a qualitative analysis, productivity, absenteeism, turnover, quality, service and other such measurable can monitor the HRM of an organization. Workforce and salary planning also gives a genuine review of the organizational human resource department with an additional control of recruitment recor ds like cost, quality, number and success rate. Job impact indicators can be monitored for the purpose of measuring the effectiveness of training and development (Legge, 1989). Benefit to cost ration, stability index, separation rate and other records can be used to monitor the effectiveness. Workforce scorecard and auditing may also be employed for the purpose. Human resource policies of an organization are to make decisions supporting the administrative personnel, performance management functions, resource utilization and employee relation. Policies further enable clarification for a consistent managerial behavior to help devise action plans for legal and external pressures in the company. Policies are based on some of the common grounds such as principles such as innovation, change management, performance improvement, terms and conditions for contractual agreements, employee relations including unions, safety matters, control over conflicts and work behaviors, equal opportunities in all aspects etc. All organizations under the tab of human resource development must comply with some of the regulatory policies such as Labor laws. Employment Act 2008 protects vulnerable workers by easing their business goals. Employment Relations Act 2004 concerns with collective laws and trade union rights. Employment Rights Act 1996 deals with employee rights in the case of dismissal, time offs or rights of parenting redundancy. Equal Pay Act 1970 prohibits unequal treatment of men and women. Work and Family Act is a balanced package of rights including maternity leaves, four weeks leave and planning for future. Data Protection Act 1998 is for regulation of processing of information. Recommendations for future 1. It is essential to encourage the employees to learn new skills and to test their acquired knowledge in innovative fields. Therefore, training opportunities should be given to the willing employees in order to foster effective strategies for the company. 2. An open communication both verbally and in written must be maintained within the organization to be able to smoothen the exchange of ideas and strengthen the leadership of HRM. 3. Brainstorming sessions, flexible working projects, innovation room, collaborative spaces and such ideas should be implemented so as to increase the cohesion between the employees and make them work as a single entity. 4. Competence management, knowledge management, talent management, and such systems must be included in the toolkit of HRM to enhance the effectiveness. References Schuler, R. S., Jackson, S. E. 2008,Strategic human resource management, John Wiley Sons. Bratton, J. 2007, Strategic human resource management.Human Resource Management iinde, Der: John Bratton,-Gold, Jeffrey, London: Palgrave Macmillan, London, pp. 37-71. Jackson, S. E., Schuler, R. S. 1995, Understanding human resource management in the context of organizations and their environments, Strategic Human Resource Management, 46, pp. 237-264. Golding, N. 2010, Strategic human resource management,Beardwell, J. and Claydon. Truss, C., Gratton, L., Hopeà Hailey, V., McGovern, P., Stiles, P. 1997, Soft and hard models of human resource management: a reappraisal,Journal of Management Studies, 34, no. 1, pp. 53-73. Marchington, M., Grugulis, I. 2000, 'Best practice'human resource management: perfect opportunity or dangerous illusion?,International Journal of Human Resource Management, 11, no. 6, pp. 1104-1124. Schuler, R. S., Dowling, P. J., De Cieri, H. 1993, An integrative framework of strategic international human resource management,Journal of Management, 19, no. 2, pp. 419-459. Colling, T. 1995, Experiencing turbulence: competition, strategic choice and the management of human resources in British Airways,Human Resource Management Journal, 5, no. 5, pp. 18-32. Merkert, R., Morrell, P. S. 2012, Mergers and acquisitions in aviationmanagement and economic perspectives on the size of airlines,Transportation Research Part E: Logistics and Transportation Review, 48, no. 4, pp. 853-862. Huselid, M. A., Jackson, S. E., Schuler, R. S. 1997, Technical and strategic human resources management effectiveness as determinants of firm performance,Academy of Management journal, 40, no. 1, pp. 171-188. Delaney, J. T., Huselid, M. A. 1996, The impact of human resource management practices on perceptions of organizational performance,Academy of Management journal, 39, no. 4, pp. 949-969. Cox, T. H., Blake, S. 1991, Managing cultural diversity: Implications for organizational competitiveness, The Executive, pp. 45-56. Ferris, G. R., Arthur, M. M., Berkson, H. M., Kaplan, D. M., Harrell-Cook, G., Frink, D. D. 1998, Toward a social context theory of the human resource management-organization effectiveness relationship,Human Resource Management Review, 8, no. 3, pp. 235-264. Becker, B., Gerhart, B. 1996, The impact of human resource management on organizational performance: Progress and prospects,Academy of management journal, 39 no. 4, pp. 779-801. Legge, K. 1989, Human resource management: a critical analysis,New perspectives on human resource management, pp. 19-40.
Friday, May 1, 2020
E-Commerce Industries Brick-and-Mortar Retailers
Question: Describe about the E-Commerce Industries for Brick-and-Mortar Retailers. Answer: Introduction E-commerce industries are growing with a very high speed from the last few years. People prefer more of the e-commerce business instead of retail business as it reduces the human efforts. This vast growth in e-commerce industry has challenged the retail industries. Large number of varieties in various things whether it is clothing, accessories, furniture, household items, etc. are available in e-commerce business. The main reason behind the peoples preference to e-commerce is the doorstep delivery and return exchange policy of the items. Even the cash on delivery option has increased the trust of customers on the e-commerce industry. This report covers the various information such as how e-commerce has affected the retail industry, how e-commerce is rising these days, what are the security issues related to e-commerce industries and how they could be solved and what is the role of social media in the growth of e-commerce industry. Impact of E-commerce on Retail Industry E-commerce industries such as Jabong, Flipkart, Snapdeal, Myntra, etc. are challenging stakeholders of wholesale and retail industries by offering attractive discounts to the customers. Brick and mortar retailers and wholesalers are getting worse hit by the e-commerce industries and so they are pressurizing various bands to support them for competing with ecommerce websites. Due to increasing growth of e-commerce industries, retail industry is lacking behind because the density of sales get reduced. Also, retailers are forced to spend investment so that new channels can be developed for competing with the ecommerce industries. Due to all these issues, retailers face worse environment with high fixed costs, and capital expenditure is also increased which in turn leads to decrease the margins of retailers (Dalal Tandon, 2014). Retailers need to adapt the changes in market for surviving a better life. In India, FDI is not allowed in the online retail but foreign funds are allowed for marketplaces. Many brands are happy because their products are on these marketplaces but there are many brands too which get lower margins by selling their products online. In India, there are many e-commerce companies which are funded by the private firms but still they do not have that much profit. This means sometimes e-commerce companies cut down their own profits with affecting the offline retailers (Bakos, Lucas, Oh, Simon, Viswanathan, Weber, 2005). A survey was done in which it was discovered that companies like Lenovo and Toshiba have cautioned that e-commerce sites are not their authorized sellers . Even brands like Canon and Amazon have banned selling their products on e-commerce sites. The reason in not the reduction in volume of sales, but they are afraid of that their reputation may get hurt if e-commerce give large discounts on their brands. There are many clothing brands such as Puma, Lee, etc. which are working with e-commerce sites and provide discounts on the leftover stock. Even large brick and mortar retailers such as Croma, Spencers, Shoppers stop are adapting the strategy of combining their stores with the websites and making it the important medium of sales. Importance of Customer Information for e-commerce business There are number of benefits that an ecommerce company may have by collecting the information of customers. While doing business, it should be known that who is the target and it can be possible by collecting the data of customer. The products in which a particular customer gets interested, then the information of that product could be sent to the interested customer. Keeping the email addresses of customers helps to get in touch with the new and previous customers so that special deals could be provided to them accordingly via email. With the help of email, companies can offer various coupons and promo codes to the customers with a particular validity that may attract the customers (Meyer, 2013). If the company has details of customers, then any issues that customer might have can be solved easily whether it is in terms of payment, shipment, or any other matter. These kinds of issues can be dealt efficiently if the company has contact details of the customer. In any kind of business, it is important to keep the customers happy to have a long term relationship with them (E-commerce and the Market Structure of Retail Industries, 2009). The details such as buying pattern of customer and what the customer usually buys can help to improve marketing and service of customer. Company may then easily analyze about the buying habits of customer and making sure that product is always available with them (Steel, Daglish, Marriott, Gemmell Howell, 2011). Marketing Techniques of E-commerce It is important that if an e-commerce industry has been set up, then a proper marketing strategy should also be planned for it. Marketing strategy is important for E-commerce industry because of the following reasons (Zorzini, 2016): For awaking the people about new brand and newly opened e-commerce industry so that they could know about the industry. For increasing the sales of the industry. Customer Loyalty is an important part of every business. It is always important to satisfy the customer. Therefore, loyalty of customer should always be a preference for e-commerce industry. To compete well with other e-commerce industries so that reputation is maintained in the market. Some marketing techniques which are used by e-commerce industries are as follows (Roberge, 2009): Content Marketing Strategy: Content is always a main concern for the introduction of any kind of business. Before introducing the industry to people, it is important that there should be a pre-introduction process which can be done by awaring people about the industry with the help of blogs, posts, and articles. Quality content is responsible to market the content to people. Therefore, Content Marketing is one of the important marketing strategies in a e-commerce industry. Email Marketing Campaign: Email marketing is one of the effective marketing techniques for e-commerce industry. This technique is used to convince and influence the customers via email to buy more and more products. Email marketing campaign is used to keep in touch with customers so that important information regarding products can be send to the customers. Social Media Marketing: Social media is the strong source of marketing about the new e-commerce industry as almost everyone is active on the social media in this digital era world. E-commerce industries must create their pages on various social media websites such as google, facebook, linkedin, twitter, and pinterest. Contents such as posts or articles can be shared with the audience via social media websites and some tools for social media analysis can be used for understanding that which source of social media is doing it well. Personalization Strategy: Sometimes, customers feel risk to spend money on the companies which they have never visited or they have never seen. So, in that case personalization marketing strategy performs well. In personalization strategy, while addressing people; names of employees can be send with emails that show out the videos of employees working and making the products so that customers feel special and take interest to invest and spend their money in the company. Loyalty Program: A loyalty program is always helpful to get customers back to your store again. You can offer some rewards or cash back on the particular amount of shopping bill so that customers could feel happy and thankful. Security Issues with E-commerce Business The massive use of Internet Business is leading to the number of security attacks that harms the security. Therefore, in order to have secure business, e-commerce system should meet following four security requirements (Pigford, 2013): Privacy: The information that is shared must be kept saved from the unauthorized identities. Integrity: The information that is to be exchanged must not be modified or altered. Authentication: To perform some functionality, identities of sender and receivers must be checked. Non-repudiation: A proof must be taken that information that is to be shared has been received. Attacks on Security Denial of Service Attacks: These attacks are those attacks which attempts at making a machine or resource unavailable to its authorized user by interrupting or suspending the services of a host connected to internet (ORaghallaigh, 2010). Phlashing: Phlashing is also referred to as a Permanent Denial-of-service attack in which a system is damaged such that the hardware is reinstalled or replaced in a system. Attackers make flaws in hardware, printers, routers or other networking resources so as to open the doors for attackers to update the firmware of device and making it unusable for its purpose. Brute Force Attacks: Brute Force attacks are attacks of cracking the cryptographic schemes by trying large number of encryption keys to break the encryption. Phishing: Phishing is the process of attempting to get important or sensitive information such as usernames, passwords, credit card details or other payment details by masquerading as an authorized entity in the system. Ways to overcome the security issues in e-commerce Firewall: A firewall is a both hardware and software which really acts like a wall between the computer system and network that stops any unauthorized network to enter into the private network. Strong Passwords: Strong password policy is one of the strongest methods to control the security of the system. All e-commerce companies should adopt the strong password policy. Weak passwords should not get access to register on the website. Strong passwords are like which have at least one uppercase letter, at least one lowercase letter, at least one special character and at least one numeric value so that attacker could not easily guess the strong password. SSL(Security Socket Layer): Security Socket Layer is basically a protocol which is used for transmitting the private or sensitive documents using the internet. In SSl, a cryptographic system is used which makes use of both public key and private key. HTTPS: HTTPS stands for Hypertext Transfer Protocol Secure. It is basically used for determining that how a message gets formatted and how it is then transmitted and what are the precaution that are to be taken by browsers and web servers. Role of Social Media in Ecommerce Social Media has a great importance in Ecommerce as it helps companies to establish stronger presence, to generate high audience and to increase the traffic on their websites. It is an effective way to create interest and attract the audiences in large number that use social media. Social media provides various innovation options such as liking a post, commenting on a post, sharing a post. As much as the posts are liked, commented, or shared, popularity of the ecommerce business increases and it is seen by large number of audience that helps in increasing the growth of business. There are various social media platforms in which marketing can be done so effectively such as Facebook, Pinterest, LinkedIn, Twitter etc. Recommendation Recommendation: It is good that e-commerce business is growing but it is recommended to have good practices for customer satisfaction so that business could not get affected. If Retail marketers involve with e-commerce, then the possibility of growth of business also getsincreased. Therefore, there is need to maintain balance between the retail market and e-commerce business. It has been surveyed that almost 70% of the total population is active on social media,so it is also recommend that social media can play an efficient role to promote the e-commerce business. Conclusion Ecommerce businesses are being widely used these days because it not only reduces the human efforts to go outside and shop but it also offers various discounts, deals, rewards and cashbacks which attract the customers a lot. This is a main reason why ecommerce business is growing nowadays. It has affected retail market in a bad way that sales are going down in retail market, profit margin is getting decreased. That is why; many offline retailers are also getting engaged with the ecommerce business to survive their lives. This report has been prepared to discuss all the aspects that are related to the ecommerce business starting from its negative side to its positive side. This report helps readers to know about the growth of ecommerce business. References Dalal, M. and Tandon, S. (2014). E-commerce boom hurts brick-and-mortar retailers. [online] https://www.livemint.com/. Available at: https://www.livemint.com/Industry/f6eARBcJOWrTZTzuDcZZzI/Ecommerce-boom-hurts-brickandmortar-retailers.html [Accessed 23 Jul. 2016]. Bakos, Y., Lucas, H., Oh, W., Simon, G., Viswanathan, S. and Weber, B. (2005). The Impact of E-Commerce on Competition in the Retail Brokerage Industry. 1st ed. [ebook] Information Systems Research. Available at: https://www.jstor.org/stable/23015803?seq=1#page_scan_tab_contents [Accessed 23 Jul. 2016]. Pigford, J. (2013). Why customer data is important for your ecommerce business. [online] The BigCommerce Blog. Available at: https://www.bigcommerce.com/blog/customer-data-important-ecommerce/ [Accessed 23 Jul. 2016]. Meyer, C. (2013). E-commerce boom triggers transformation in retail logistics. 1st ed. [ebook] Jones Lang LaSalle. Available at: https://www.jll.com/Research/eCommerce_boom_triggers_transformation_in_retail_logistics_whitepaper_Nov2013.pdf [Accessed 23 Jul. 2016]. E-commerce and the Market Structure of Retail Industries. (2009). 1st ed. [ebook] uchicago.edu. Available at: https://home.uchicago.edu/syverson/ecommerce.pdf [Accessed 23 Jul. 2016]. Steel, W., Daglish, T., Marriott, L., Gemmell, N. and Howell, B. (2011). E - Commerce and its effect upon the Retail Industry and Government Revenue. 1st ed. [ebook] ISCR. Available at: https://booksellers.co.nz/sites/default/files/E-Commerce-and-its-effect-upon-the-Retail-Industry-and-Government-Revenue.pdf [Accessed 23 Jul. 2016]. Zorzini, C. (2016). 50 Unbeatable Ecommerce Marketing Tips for 2016. [online] Ecommerce Platforms. Available at: https://ecommerce-platforms.com/articles/50-unbeatable-ecommerce-marketing-tips [Accessed 23 Jul. 2016]. ORaghallaigh, E. (2010). Security Issues in E-Commerce. [online] Webscience.ie. Available at: https://webscience.ie/blog/2010/security-issues-in-e-commerce/ [Accessed 23 Jul. 2016]. Roberge, M. (2009). Internet Marketing Strategies for Ecommerce Websites. 1st ed. [ebook] Hubspot. Available at: https://cdn2.hubspot.net/hub/53/file-13204589-pdf/docs/internet-marketing-strategies-for-ecommerce-websites-webinar-slides.pdf [Accessed 23 Jul. 2016]. Sharma, L. (2015). Essential Role of Social Media Networking in Ecommerce. [online] Socialnomics. Available at: https://socialnomics.net/2015/09/15/essential-role-of-social-media-networking-in-ecommerce/ [Accessed 23 Jul. 2016].
Thursday, April 16, 2020
Writing an English Regents January Sample Essay - How to Make Your Essay Conform to Format
Writing an English Regents January Sample Essay - How to Make Your Essay Conform to FormatOne of the most difficult parts of writing an English Regents January sample essay is in fact how to structure it. You will be faced with a choice here: either you write as much as you can within the space of an essay, or you do not, and you settle for a paragraph here and there to serve the purpose.The important thing is that you allow yourself room to show your different opinions. A paragraph here and there is not going to give your essay any more credibility than you need, but it is far better than having it stuffed into a four or five hundred word article.There are plenty of cases where you will find two people with the same idea, but with a different opinion. There are also many people who have very different opinions. These people can be a perfect example of these opposite persons when they meet in a seminar.Of course, this does not mean that these people should not be together at all. The y should be together, but one of them should also provide a short paragraph in which they give their different opinions.This is an extremely effective way of showing and demonstrating your differing points of view. This is an ideal way of helping you gain acceptance of your ideas if you happen to be on opposite sides of the spectrum from each other. This is not at all as complicated as you may think.Just take a moment to consider how easy it is to place a different point of view in a written essay. You do not even have to be doing this in a formal setting. Try it sometime!It is relatively easy to arrange a section of one paragraph into an equal, similar paragraph in another paragraph. The same thing applies in many different situations, which is why you need to take advantage of this feature when writing English Regents January sample essays.This takes away the stress of working with a few words and makes it easier to demonstrate your point of view by doing it in a couple of paragra phs. So next time you write a student essay, think about giving one paragraph the same structure as another. This can give you the chance to show some different points of view to both your professor and yourself.
Tuesday, April 14, 2020
Persepolis Essay Example Essay Example
Persepolis Essay Example Paper Persepolis Essay Introduction In the current international community, the issue of human rights had been one of the main issues that are faced by the different countries in the world. Topics such as the inhumane treatment towards women and children mostly in the Middle Eastern Countries and Islamic communities around the world are the problems that are still in being debated by my leaders today. Although many feminist say that there is inequality and inhumanity in the treatment of women in the Middle East, in reality, women are really torn between deciding to obey their culture or practice their right as a woman.In the past, Persian women are given the equal rights with men. These women have their own properties and are able to retain these even after their marriage. Most of them are given the right to their own freedom and are acknowledged as the most important people in the society given their ability to bear a child and such. In an article written by Massoume Price, he stated that based on historical facts â⠬Å".the widowed wife inherited from the deceased even if she did not have children. A woman could not act as a witness in the drawing up of contracts, but she could act as a contracting party and have her own sealâ⬠(Price, n.p.). Women had the same power as men but as the years progress, female rights in Iran have lessened which led to repression and gender inequality.In the book Persepolis discusses such dilemma of a 9 year old child living in Iran during the Iran and Iraq war. The author of the book is Marjane Satrapi who actually is the lead character in the whole story and narrates her experiences as a child until now as an Iranian woman. The book is a graphic novel which looks like a comic strip. The book is filled with black and white drawings (The Creole Cat, 1) which I personally think as unique and cool. It is not like a typical book which is filled with words and serious topics that will turn out to be a boring book in the end. Although the book does not present is self as a serious and a complicated book to read, the issues raised in the book has became one of the most controversial concern in Iran and in various countries in the world.(Revolution, n.p.)The graphic novel narrates the life of Marjane Satrapi who was then living in a chaotic world of politics in Iran. Her family is connected to the political branches of the government which makes her more exposed to the lifestyle of politics in Iran. Her family was communists who generally do not agree with the system of the Islamic Fundamentalists and its actions. Her family usually hosts under ground parties which was a form of rebellion in the government. These parties were not allowed by the government because they are believed to be a western practice which opposes the belief of the fundamentalists. Therefore heavy punishments could be held to them if they are caught participating in these activities.As Marjane lived in a family that was against the Islamic Fundamentalists, she also create d measures that imitated the actions of her family. She got interested in punk and heavy metal music and often bought Nike shoes in the black market. Due to the bold actions of the young Marjane, her family decided that she must live in a different country to prevent her from being arrested by officials, ââ¬Å"It would have been better to just goâ⬠(Eberstadt cited in Satrapi n.p.). During her high school life, she was sent to Vienna Austria however, she felt like she was isolated and typically hated the people around her. She believes that Westerners do not put any value to the freedom that they have. After a few months of her stay in Austria she had a relationship with a young man. She became passionately in love with him but after a while, she discovered that he was cheating on her. Due to this, she had clinical depression and almost died of bronchitis. She went home to Iran with a broken heart (Revolution, n.p.).By the time that she was in college, she went back to Iran. S he was hopeful that changes in the society would be present because the war had already ended however; the problem in Iran seemed to have a much bigger issue to solve. Petty issues such as small differences in religion, and group executions due to political conflicts had been a source of bigger complications in the society which lead to a much chaotic Iran. The conflict made the lives of the people much more difficult most especially to the women living in the country. Iran had a much more conservative law which made life for Marjane much more complicated. Freedom of wearing make-up was prohibited. Marjane was almost caught wearing cosmetics but in the end, she got out of the situation for accusing the police for staring wrongly at her body. In addition she married her boyfriend just to avoid the police scrutiny.In the end, Marjane Satrapi separated with her husband after their three years of marriage. Other events happened and finally her parents decided that she must leave the cou ntry in order to prevent her from being arrested by the police. Marjane agreed to the plan of her parents however, after her departure from Iran her grandmother died.In the whole story, the role of women was one of the strongest and most evident participation. In some articles that critiqued the book has stated that the graphic novel is about feminism and women empowerment in the Middle East. The book highlights the role and responsibilities of women in a conservative and Islamic community such that of Tehran, Iran. When the Islamic Fundamentalist party one the most obvious changes that the women had to do was to change the way they dress. Women need to cover their hair in order to not entice the men. In the conservative belief of the Islam religion, women must not show of a body part because it might lead to something sinful for the part of the men. The veil became a mandatory outfit of every woman whether they may be young or old (Creole Cat, 1). Make-ups are also not allowed by t he Islamic Fundamentalists for they believe that it is a Western belief and thus is should not be put on by any woman. In the story Marjane was almost arrested by the police but she was able to make an alibi.In addition, women in many ways had created actions in order to prevent men from being caught by the police while going against the action of the government. A scene in the graphic novel where in the police stopped their car for inspection. The police officer inspected her father and suspected that Marjaneââ¬â¢s father had drunk wine. Upon inspection, the mother tried to negotiate with the officers pleading that her father just became surprised with the inspection. In the continuing scene, the grandmother excused herself through justifying that she has diabetes. She was understood by one of the officers and through this, the grandmother and Marjane were able to go up their apartment and sneak in. They were able to throw away the wines that they have kept in their apartment. F emales in Iran were able to somehow cover up for the men because of their characteristic of being compassionate and patient with negotiations with other people. Marjaneââ¬â¢s mother is specifically patient and calm during situations like these. She gives support to her husband but is more composed. Although she wanted to have justice and equality amongst everyone in Iran she does not act as violently as others would do. (Satrapi 107-110)The role of the maid in the story was also an important part of the novel. Although it is given small attention, the scene of the story is proclaiming that there is social construct of limiting oneself from interacting with other people due to the social class. A maid is not a high paying job compared to other jobs available. Maids are also seen as low class citizens and must not go out of their social class. They must not marry higher class people such as the middle class and the elites. It would be immoral and improper because in the Iranian soc iety, any individual must not go out of their social class, like Marjaneââ¬â¢s father said ââ¬Å"In this country you must stay within your own social classâ⬠(Eberstadt cited in Satrapi n.p. ). Due to this belief and social construct, the interaction of the society becomes limited which creates in equality. However, Marjane stated a line in which makes the readers realize that there must not be boundaries with the relations of people ââ¬Å"We were not in the same social class but at least we were in the same bedâ⬠( Eberstadt cited in Satrapi n.p.). Her line expressed states that everyone is equal with one another, in terms of loving another person. The situation of the maid, demonstrated that class difference is one of the main issues faced by Iran.The main character, Marjane illustrates a child that was born in a family that wanted to have a just world. Just like her parents, she also employs her own belief system which led to many troubles which were narrated in the book. Her boldness and strong belief present a modern Iranian woman that wants to get out of her shell to explore other realities. Marjane advocates the openness to other new experiences such that of the western culture. As a young girl, she immediately had a different sense of desire for freedom and equality. When she was in her younger years, she was already out spoken about her ideas and her dreams. She wanted to become a prophet which is not really a dream for most the girls of her age.Her teacher even called her parents because she got disturbed by the idea the Marjane wanted to be a prophet. Her dream of becoming a prophet evidently makes her represent the female population that wanted freedom and equality from the Islamic Fundamentalists belief. Although Marjane was being bold and was acting against the principle of her belief, she still believed in a higher and stronger being which was shown in her graphic novel. Though, women were repressed and were forced to the will of t he fundamentalists, Marjaneââ¬â¢s role became an important in the book to show that she was a woman that pursued what she believed is right even though she was held back by the society. She did chase her dream in making the lives of women and other Iranians free from all the difficulties that she had in her past life. Marjaneââ¬â¢s life became a symbol of courage and change for many women in the Iranian society.In conclusion, women in the book all have their own roles. The elderly women in the book such as the mother and the grandmother of Marjane played the role of protecting their families through peaceful means. As much as possible, these elders are fighting for what they believe is right however, they do not do the extremes unlike Marjane. They move with grace and caution to make sure that their family is well protected and at peace. The maidââ¬â¢s role in the story is being a woman less powerful than the normal one due to her status in the society. Being a woman and be ing poor held her back to the lower part of the social system. The Iranian conservative society does not allow a lower class female to marry or be in a relationship with a male who is in the higher social status or vise versa. On the other hand, Marjaneââ¬â¢s role in novel changed the perspective of many of the characters. Her rebellion made gave her a little freedom which was needed by most of the women during her time. Marjane showed her strength and courage in battling the norms of her society to prove that women should be given more freedom than their culture allows. Persepolis Essay Thank you for reading this Sample!
Saturday, March 21, 2020
The At&T Restructuring Of 1995 Essays - ATT, Bell System
The At&T Restructuring Of 1995 Wednesday, September 20, 1995, AT&T Chairman and Chief Executive Officer Robert E. Allen announced plans for a strategic restructuring that would separate AT&T into three publicly traded global companies. Robert E. Allen said, The company was taking this bold step to capitalize on the opportunities in each business' segment of the global information industry -- communications services, communications equipment, and transaction-intensive computing. Under the plan, a fourth business -- AT&T Capital Corporation -- would be sold, and AT&T shareowners would hold shares in each of the three remaining companies. Changes in customer needs, technology and public policy are radically transforming our industry, said Robert E. Allen. We now see this restructuring as the next logical turn in AT&T's journey since divestiture. It will make AT&T's businesses more valuable to our shareowners, even more responsively to their customers, and better able to focus on the growth opportunities in their indi vidual markets. A focus of one of the new companies will be to provide the best communications and information services worldwide. The services company, operating under the familiar AT&T brand name, would consist of AT&T's current Communications Services Group, the AT&T Universal card Services Corporation, the newly established AT&T Solutions consulting and systems-integration organization, and AT&T Wireless Services. The services company plans to create an AT&T Laboratories unit around the core of the Bell Laboratories. AT&T's products and systems businesses, along with the world-renowned Bell Laboratories, would constitute a communications systems and technology company that would immediately be the global leader in its industry, said Robert E. Allen. The communications equipment company would include AT&T's Network Systems Group, Global Business Communications Systems, Consumer Products, AT&T Paradyne and Microelectronics. The new company named Lucent Technologies, would be a powerful competitor in the fast-growing communications systems market. Henry B. Schacht was designated Lucent Technologies Chief Executive Officer. The company's computer unit AT&T Global Information Solutions (GIS), would be established as an independent company by spinning it off to AT&T Shareowners. Our services and systems businesses are at the intersection of tremendous change and opportunity, said Allen. This restructuring ensures that each can follow the path of greatest opportunity without worrying about bumping into each other along the way. Lars Nyberg was announced Chief Executive Officer for NCR, formerly known as GIS, the new computer company. Allen believes Nyberg to be the right leader to get the computer business back on track. Nyberg is taking action to create a smaller, more focused and more rapid business. NCR will continue to develop, manufacture, and market computer platforms for any industry, however, it will focus on the three key industry segments where it has a leading position -- financial, retail, and communications. As a major part of its turnaround, NCR will halt the manufacturing of personal computers. It will continue to support and service all its current hardware and software installations and will market its service capabilities to all industries. NCR, which currently employs 43,000 people in more than 120 countries, announced a major cost-cutting initiative that will lead to the termination of approximately 8,500 jobs. AT&T will incur a pre-tax charge of approximately 1.5 billion dollars against third quarter earnings to cover the costs of the NCR restructuring. This reduces the 1995 earnings by 1 billion dollars, or 66 cents per share. AT&T plans to sell its remaining shares of AT&T Capital Corporation to the general public or another company. It holds 80 percent of Capital Corporation's shares, having only sold a minority of the shares to the general public in 1993. AT&T Capital Corporation is one of the largest equipment leasing and financing companies in the United States. It had revenues of approximately 1.4 billion dollars in 1994. Proceeds from the sale of AT&T Capital Corporation and from the Initial public offering of the new equipment company will be used to repay current AT&T debt and giving excess to each of the new businesses. The company plans to adjust each business' capital structure to ensure that it has the flexibility to raise resources, as it needs them. AT&T said that each of the businesses it is establishing will have everything it needs to meet its customers' needs. Each of the new companies already
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